Arrrrr! 🏴☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: Dive into an audiobook | Listen to a category design jam session | Enroll in the free Strategy Sprint email course
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Should My Category Name Be Relevant And Relatable?
How to balance "new and different" language with words you use every day.
May 24, 2023
∙ Paid