Our new book, Creator Capitalist, is available for early access.
This book is the most important thing we've published in over five years—and 50 of you can start reading it today.
This is a 🏴☠️ Founding Members–Only 🏴☠️ post. Founding Members get access to the Pirate Eddie Bot to ask category design questions, weekly actionable insights, the full library with 30+ audiobooks 2000+ mini-books, and more. See the Founders Deck here.
Dear Friend, Subscriber, and Category Pirate,
Creator Capitalist is the most important book we’ve published since Superconsumers and Play Bigger.
We don’t say that lightly. 682 pages. A year of podcasting, teaching, and writing about Creator Capitalism—all of it leading to this book.
And as of today, you can be one of the first people on earth to read it. Link to get your copy below. 🏴☠️
Creator Capitalism matters more than ever right now.
AI has made existing knowledge and the ability to execute inside a system, process, or company closer to free every day.
You can’t out-execute AI. And yet that’s exactly what most people are trying to do—doubling down on the same skills that made them successful as knowledge workers: apply existing knowledge, execute inside existing systems, get paid for time.
It’s the completely wrong move. As Pirate Christopher says, the emphasis is on the wrong syll-able.
Roughly 70% of what we all got trained to do—memorize, respond, execute—AI can now do for close to free. And most people are responding to this by working harder at the thing that’s being devalued. Not because they’re stupid. Because it’s all they know. Because it invalidates their identity to admit the game changed.
This is the biggest shift in work in 70 years. Most people don’t see it. And the ones who do see it don’t know what to do about it.
Creator Capitalist is about what to do about it.
The book walks you through the entire transformation.
How to discover your superpower—the thing only you can see and do.
How to build the Four Capitals—financial, reputation, relationship, and intellectual—so they compound into each other.
How to find the problem worth solving, the niche worth owning, and the business bandmates worth building with.
How to use AI to scale your judgment instead of replace it.
How to design a career where you get paid to be you—not for your time, not for your title, but for your different.
This is a book of frameworks you can use the day you read them.
Not “build a personal brand.” Not “start a side hustle.” Not the creator economy.
This book is about the shift from Knowledge Worker—where you got paid for what you knew and how fast you could execute—to Creator Capitalist, where you get paid for what you create, what only you can see, and how your different makes a difference for others. Where your ideas become the product. And you stop trading your precious time for money.
The book is done. And you can start reading it today.
This isn’t a pre-order or a waitlist.
You can buy the bundle and the full ebook lands in your hands immediately. Hardcover arrives at your door in about 10 days. Audiobook drops before March 17.
But the book isn’t the only reason we’re writing you today.
We’re executing a Lightning Strike on March 17—in public—and we’re bringing 50 of you inside the war room to watch it happen.
Last week we shared the full 16-week operating plan. The strike schedule, the ad strategy, the content calendar, the CFO guardrails. If you missed it, go read it.
This week, we’re opening the door. And you can join today.
We’re calling it the Founding 50.
We’re recruiting 50 Academy alumni and Founding subscribers to be the first people on earth to read Creator Capitalist—and to get a front-row seat to the entire launch as it happens.
This is the kind of behind-the-scenes, real-money, real-results campaign we’d normally package as a $5,000 course.
Your cost of entry? Buy the book.
$135 total. That’s the $100 Shopify bundle (hardcover + ebook + audiobook) plus the $35 Amazon paperback on strike day.
Here’s what you get:
The full ebook, immediately. Buy the bundle and start reading today—before anyone else on earth.
The hardcover + audiobook. Hardcover ships to your door. Audiobook drops before launch day.
The actual strike playbook. The real document we’re working from—timeline, content calendar, ad strategy, targets. Not a summary.
Three live war room sessions. Watch us walk through the game plan, share real-time results, and course-correct live.
A full post-launch debrief with real numbers. What worked. What bombed. What we’d do differently.
Access to our private community platform. Behind-the-scenes updates throughout the entire campaign.
Why only $135? Because we need you more than you need us. 50 verified Amazon reviews on March 17. 50 people in the LinkedIn comments leading up to strike day—sharing posts, commenting on launch content, posting about what you’re learning as you read. 50 people holding us accountable to execute every single thing we said we’d do.
You’re buying this book anyway. Might as well get the backstage pass.
Spots close February 26.
(If you’re not a Founding subscriber, you can join here and then head back to this post to join the Founding 50. Or join the waitlist for Creator Capitalist here.)