Arrrrr! π΄ββ οΈ Welcome to a π founders-only edition π of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding subscribers can access the entire archive of 200+ mini-books and audiobooks. If youβre not a paid subscriber, hop aboard!
Lightning Strike Playbook (Part 2) Audiobook
How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
Sep 30, 2025
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Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina KirschListen on
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