How to use AI to sharpen your POV, not just speed up your process
8 prompts to clarify your POV, pressure-test your ideas, and build a category-of-one.
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Dear Friend, Subscriber, and Category Pirate,
There’s a lot of noise right now about how to “get ahead” with AI:
Master prompt engineering
Automate your entire business
Make 10x more content
Use 20 different tools
Clone yourself
But most of it is a distraction.
The people winning in the age of AI aren’t those who prompt the best.
They’re the ones who frame, name, and claim the problem.
The clearer your problem, the sharper your prompt.
The sharper your prompt, the stronger your outcome.
AI doesn’t reward technical skill.
If your problem is fuzzy, your prompts will be too.
And all AI will do is give you the wrong answers, faster.
How do you sharpen your problem-framing muscle?
We use a simple model:
Frustration → Pattern → Process → Automation
It looks like this:
Frustration: You notice something broken. A repeat annoyance. A bottleneck.
Pattern: You realize it’s not a one-off. It happens to you—or your Superconsumers—again and again.
Process: You sketch out how it should work. The steps. The ideal experience.
Automation: Only then do you bring in AI to amplify what’s already clear.
Most people skip the first three steps. They jump straight to automation (and wonder why every answer sounds generic👇).
Start with your pain.
Then, prompt from clarity.
You can practice framing the problem with the Pirate Bot.
You might be thinking, “I don’t even know what question to ask.”
Instead of trying to sound smart, get specific.
Let the Pirate Bot help you think by prompting it:
“I’m stuck on how to describe [insert the problem you solve for your Superconsumers here]. How can I sharpen by Languaging to frame this as a problem only I can solve?”
“My Superconsumers are experiencing [insert their frustration here]. What steps can I take to frame, name, and claim it?”
“I want to design a Lightning Strike. Which books or examples should I study first?”
“What patterns show up in how this problem affects Superconsumers?”
“What’s a non-obvious insight about [explain the problem you solve here] that could turn into a new and different category POV?”
These aren’t search queries.
They’re strategic jams with a co-founder who’s read every Category Pirates mini-book, listened to every one of our podcasts, and knows Category Design inside and out.
8 Prompts To Create Your Category-Of-One
Use these in the Pirate Bot or your favorite LLM after you’ve explained your category, your business, your Superconsumers, and what problem you solve.