How to name your outcomes (so you can stop being underpaid for delivering results)
You’ve already done the work. Here’s how AI helps you name what it’s worth.
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Dear Friend, Subscriber, and Category Pirate,
If you’re underpaid, it might be because you haven’t named the outcome people buy.
Maybe you describe what you do:
“I help companies grow.”
“I write strategy.”
“I consult on GTM.”
But this doesn’t explain what happens when you do it.
“I don’t write strategy. I reposition $10M companies so they can charge $30M prices.”
“I don’t help companies grow. I cut their CAC in half in 90 days.”
“I don’t consult on GTM. I turn failing launches into seven-figure revenue events.”
When you name the outcome, you change the value of the work.
In business, nobody pays for effort.
They pay for results.
That’s why outcomes are the currency of a Creator Capital world. They are what people buy, believe in, and return to. They're also the only thing you can charge a premium for.
Outcomes are the foundation of:
Premium pricing
Word-of-mouth demand
Category leadership
Investor conviction
Client loyalty
When you’re known for producing certain outcomes, people don’t compare you to the competition.
They just want you.
You have high-value outcomes under your belt.
But you likely have never taken time to frame, name, and claim them.
That’s where AI comes in—not to write faster, but to reflect and refine the superpower you’ve been too close to see. AI doesn’t make the value. It reveals the value that’s already there.
Once you can name your outcomes?
You stop selling the what.
And you start selling the after.
AI is how you find the signal in your own noise
We’ve watched dozens of creators, consultants, executives, and category designers use AI to surface the invisible.
Take Shanan Carney.
She wasn’t trying to uncover her value. She was doing the work in the Category Design Academy to frame, name, and claim her category of one. But when she did our outcomes workbook, fed her results into ChatGPT, and actually read what her clients had been saying all along…
She felt uncomfortable.
Uncomfortable reading the praise. Uncomfortable realizing how impactful her work had actually been. Uncomfortable admitting she hadn’t seen it.
Here’s what she found (that she couldn’t see alone):
She doesn’t just write, she translates innovation into value
She’s trusted in billion-dollar moments: IPOs, major transitions, strategic pivots
Her clients kept calling her a “delight to work with” without being prompted
That’s not fluff.
That’s a signature.
It’s the pattern of someone who creates outcomes so valuable, the business feels it before she walks out the door.
None of that showed up on her resume.
It only surfaced when she slowed down, reflected, and let AI show her the difference she’d been making all along.
Want to uncover the outcomes you’re known for?
Take these 4 steps (using AI) to see your impact and reframe the way you talk about your work forever.