This one really landed. When I heard the part about the Allergan client, I couldnât help but wonder if the product was Botoxâand whether that shift from medical use to aesthetic positioned the face itself as the problem.
That example alone shows just how far category creation can reach. It doesnât just move productsâit can quietly rewire culture for decades. Possibly longer.
As someone whoâs been carving out a new category around spiritual beauty and energetic self-image for years, this hit especially hard. It reminded me how powerful this work really isâand how important it is to design categories with long-term integrity and cultural impact in mind.
This one really landed. When I heard the part about the Allergan client, I couldnât help but wonder if the product was Botoxâand whether that shift from medical use to aesthetic positioned the face itself as the problem.
That example alone shows just how far category creation can reach. It doesnât just move productsâit can quietly rewire culture for decades. Possibly longer.
As someone whoâs been carving out a new category around spiritual beauty and energetic self-image for years, this hit especially hard. It reminded me how powerful this work really isâand how important it is to design categories with long-term integrity and cultural impact in mind.
Really grateful for this one.