I'm glad you used my question the other day and turn it into this post.
Question: “Are a Category and a Niche the same thing?”
I have a new question for you, and I'm not sure exactly how to say it/explain it, but here I go.
New Question:
You say never to compare our category or service to the OLD way of things. Is there a particular way to talk about the OLD way, so it does not sound like we are just "better" and comparing it VS something new? Of course, we will always need to compare what we do now to the old way; that's part of the "From - To" process, but any insight here? Does any of this make sense?
POV question. All of the POV examples used in these mini books and your print books are literally a one liner for each company you share. In your book Play Bigger pg 111 you have a sample detailed POV. Its a full page long, and im not sure what length to make a POV as all other companies you share are one liners, and the one you created is a full page. Can you shed some light on this aspect of a POV?
Is page 111 the POV or Category Story you mentioned in previous page, is the “category story” the same as POV?
You’ve used examples of languaging here which are not commonly used in every day conversation. I.e., I’m very familiar with Starbucks, but have never heard the phrase “dessert coffee” before. Just wanted to hear your views on the importance of
I'm glad you used my question the other day and turn it into this post.
Question: “Are a Category and a Niche the same thing?”
I have a new question for you, and I'm not sure exactly how to say it/explain it, but here I go.
New Question:
You say never to compare our category or service to the OLD way of things. Is there a particular way to talk about the OLD way, so it does not sound like we are just "better" and comparing it VS something new? Of course, we will always need to compare what we do now to the old way; that's part of the "From - To" process, but any insight here? Does any of this make sense?
POV question. All of the POV examples used in these mini books and your print books are literally a one liner for each company you share. In your book Play Bigger pg 111 you have a sample detailed POV. Its a full page long, and im not sure what length to make a POV as all other companies you share are one liners, and the one you created is a full page. Can you shed some light on this aspect of a POV?
Is page 111 the POV or Category Story you mentioned in previous page, is the “category story” the same as POV?
Oh man - this is GOLD. Very, very helpful. I love the philosophy but having the practical to nail it down is so helpful for me. Thank you! 🏴☠️
You’ve used examples of languaging here which are not commonly used in every day conversation. I.e., I’m very familiar with Starbucks, but have never heard the phrase “dessert coffee” before. Just wanted to hear your views on the importance of
the category name?