I'm glad you used my question the other day and turn it into this post.
Question: “Are a Category and a Niche the same thing?”
I have a new question for you, and I'm not sure exactly how to say it/explain it, but here I go.
New Question:
You say never to compare our category or service to the OLD way of things. Is there a particular way to talk about the OLD way, so it does not sound like we are just "better" and comparing it VS something new? Of course, we will always need to compare what we do now to the old way; that's part of the "From - To" process, but any insight here? Does any of this make sense?
POV question. All of the POV examples used in these mini books and your print books are literally a one liner for each company you share. In your book Play Bigger pg 111 you have a sample detailed POV. Its a full page long, and im not sure what length to make a POV as all other companies you share are one liners, and the one you created is a full page. Can you shed some light on this aspect of a POV?
Is page 111 the POV or Category Story you mentioned in previous page, is the “category story” the same as POV?
Great question. It can be either. As a forcing function, it's nice to try to summarize your POV into a single sentence (if you can't say it in a sentence, chances are you won't be able to say it in 17 sentences). But, for further clarity & as an internal company doc, it can be helpful to "expand" on the POV with more description, examples, etc.
You’ve used examples of languaging here which are not commonly used in every day conversation. I.e., I’m very familiar with Starbucks, but have never heard the phrase “dessert coffee” before. Just wanted to hear your views on the importance of
I make dessert smoothies for my wife and I. We like a good healthy dinner, but get that sweet tooth post dinner craving and I make a high protein low carb vanilla fruit or chocolate ice smoothie :)
I'm glad you used my question the other day and turn it into this post.
Question: “Are a Category and a Niche the same thing?”
I have a new question for you, and I'm not sure exactly how to say it/explain it, but here I go.
New Question:
You say never to compare our category or service to the OLD way of things. Is there a particular way to talk about the OLD way, so it does not sound like we are just "better" and comparing it VS something new? Of course, we will always need to compare what we do now to the old way; that's part of the "From - To" process, but any insight here? Does any of this make sense?
Just my two cents, but you talk about the old way of things to show how you are DIFFERENT, not better.
But I want to see what the pirates have to say.
Yup, Agreed.
POV question. All of the POV examples used in these mini books and your print books are literally a one liner for each company you share. In your book Play Bigger pg 111 you have a sample detailed POV. Its a full page long, and im not sure what length to make a POV as all other companies you share are one liners, and the one you created is a full page. Can you shed some light on this aspect of a POV?
Is page 111 the POV or Category Story you mentioned in previous page, is the “category story” the same as POV?
Great question. It can be either. As a forcing function, it's nice to try to summarize your POV into a single sentence (if you can't say it in a sentence, chances are you won't be able to say it in 17 sentences). But, for further clarity & as an internal company doc, it can be helpful to "expand" on the POV with more description, examples, etc.
Oh man - this is GOLD. Very, very helpful. I love the philosophy but having the practical to nail it down is so helpful for me. Thank you! 🏴☠️
You’ve used examples of languaging here which are not commonly used in every day conversation. I.e., I’m very familiar with Starbucks, but have never heard the phrase “dessert coffee” before. Just wanted to hear your views on the importance of
the category name?
Ya that's a category of coffee!
I make dessert smoothies for my wife and I. We like a good healthy dinner, but get that sweet tooth post dinner craving and I make a high protein low carb vanilla fruit or chocolate ice smoothie :)
Thinks for chiming in :) I’m not suggesting it’s not a category. I’m just questioning whether the fact it’s not used in everyday parlance is relevant.
*Thanks