Do I Keep My Category A Secret Pre-Lightning Strike?
What to consider before launching your category, product, or service.
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Dear Friends, Subscribers, And Category Pirates,
Keeping your category or product a secret is rarely the best strategy.
There are a few reasons why.
In this week’s video, we answer one of your questions about when to "let the cat out of the bag” when launching a new category and planning a Lightning Strike. You’ll learn:
The important role your Superconsumers play in a Lightning Strike
What to do 3-6 months ahead of your launch to build momentum, especially for authors and creators
How to think about secrecy when creating your marketing strategy