Want to create net-new value?
Missionaries create new things. Mercenaries fight over old things.
This is a 🏴☠️ Founding Members–Only 🏴☠️ post. Founding Members get access to our private AI Librarian, actionable insights, full audiobook library, access to 100+ mini-books, and more. See the Founders Deck here
Dear Friend, Subscriber, And Category Pirate,
This week’s Category Design Tip forces you to look in the mirror and reflect on very important questions.
Do you fight over old things or create new things?
Do you capture value or create it?
Are you a mercenary or a missionary?
Let us explain why your answers matter to the world.
Missionaries vs Mercenaries
Every entrepreneur, executive, creator, marketer, and investor falls into one of two categories: mercenary or missionary.