You're Invited: How to Frame, Name, & Claim a Category FREE Webinar

Join our first category design workshop and AMA on June 22, 2023.

Jun 15, 2023

Note: This webinar is at max capacity!

If you'd like to be the first to know about upcoming Category Pirates events, you can sign up for our event mailing list.

Dear Friend, Subscriber, & Category Pirate,

It’s time to get tactical advice on how to Frame, Name, & Claim a category.

Clear your schedule and join us for our first-ever webinar: "The 22 Laws of Category Design: How to Frame, Name, & Claim a Category."

It's happening on June 22, 2023, from 1:30 pm to 2:30 pm PST.

In this 1-hour session, you’ll get practical tools and insights on how and why to use category design to create, dominate, and redefine markets. You’ll learn how to effectively read and utilize our new book, The 22 Laws of Category Design, to unlock its bold, unconventional wisdom. You’ll get a deep dive into how one company framed, named, and claimed its category. And along the way, you’ll be able to ask questions to clarify what you learn.

(As one of our Supers, you can sign up before anyone else.)

Here’s what you’ll get from the webinar:

An understanding of how to effectively read and leverage The 22 Laws of Category Design, ensuring you navigate the chapters, comprehend the principles, and implement category design strategies that set you apart from your competition.
An engaging workshop on "How to Frame, Name, & Claim a Category." You’ll see how to choose a compelling category POV frame, pick the right category name, and stake your claim in the market. You'll walk away with practical techniques and actionable steps to differentiate yourself.
A live "Ask Me Anything" (AMA) session, where you'll have the chance to get your burning questions answered directly by us, the Category Pirates. So, you understand how to implement category design principles in your specific context.

But there’s more treasure waiting for you…

As a bonus for attending the webinar, you'll be the first to receive The 22 Laws of Category Design AI Worksheet.

This interactive PDF will enhance your understanding of our new book, The 22 Laws of Category Design, and help you apply category design principles in a practical and impactful way. With the AI Worksheet, you'll solidify your grasp of 5 core category design concepts— through 5 step-by-step exercises—to help you create your category strategy. You all have been asking for more tactical advice, and this is your chance to get more detail on how to design a category.

Mark your calendar and reserve your spot — it’s limited to 500 people.

We hope to see you there.

Arrrrrrr,

Category Pirates

P.S. - You’re the first to know…The 22 Laws of Category Design paperback is now available on Amazon.

We want to make sure everyone has access to the book on the launch date, so we decided to publish the paperback a bit early. We’ll make a public announcement when the book goes live next week. But you can pick up your copy today if you’re as excited as we are! (And if you pre-ordered the eBook, you’ll get it first thing on June 21st.)