Why to re-read The Digital American Dream today
Your identity isn’t where you live. It’s what you create.
🇺🇸 A Note for July Fourth 🏴☠️
On July 4, 1776, America was declared into existence with words.
The Declaration of Independence wasn’t a brochure or a sales deck.
It was a manifesto—a bold, public POV that reframed the problem, named a new future, and rallied the world to a different vision of life, liberty, and the pursuit of happiness.
Today, as fireworks light the sky, we’re reminded:
Great categories are built by declaring them.
A Category Manifesto is how you turn a bold idea into a unifying story.
It’s not marketing copy. It’s your category’s founding document. Without one, your POV gets lost in decks, scripts, and one-pagers.
But with one, everything aligns:
Your category, your team, your customers, and your future.
We’re almost done writing a mini-book that shows you how to create your own Category Manifesto as powerful as the Declaration. It includes examples from Category Kings, AI prompts to help you create your draft, and how to go from having a big idea to owning the narrative that changes everything.
Until then, let’s revisit one of the most important reframes of all:
It’s been nearly 250 years since America was founded as a new category of country.
But what happens when the most desirable freedoms—financial, creative, educational—no longer require your physical presence in America?
That’s the idea behind The Digital American Dream: Life, Liberty, and the Exponential Pursuit of Capital (Online).
If you’ve read it, it’s time to revisit.
If you haven’t, it’s a good day to catch up.
Because this mini-book isn’t just a lesson in category creation. It’s the original playbook for becoming a Creator Capitalist. And it’s (still) a way to thrive in the Native Digital world we’re all living in:
Digital dollars with exponential scale
Value creation through Intellectual Capital (not labor)
A new generation that’s not trying to “fit in” but “make their place”
And it all points to one massive shift:
The American Dream isn’t dead—it lives online.
Whether you’re a creator, consultant, executive, or entrepreneur, this is required reading for the era of infinite leverage.
And if you want the how behind that new digital dream, read this next:
![[Part 1] Intellectual Capital: 5 Ways To Turn Your Knowledge Into Content That Makes Money While You Sleep](https://substackcdn.com/image/fetch/$s_!3cAY!,w_140,h_140,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7712226d-784e-4644-80dd-7158cc6c7d5e_2100x1097.png)
Digital American Dream sets the vision, but Intellectual Capital hands you the map:
How to turn what you know into what the Internet pays you for
Why what’s “ordinary to you” might be legendary to someone else
The 5 repeatable ways to productize and scale your knowledge
You’ll also see real-world examples from Mr. Beast, The Korean Vegan, and a tattooed hairstylist in Austin.
The future American Dream doesn’t belong to Knowledge Workers.
It belongs to Creator Capitalists.
Arrrrrr,
Category Pirates 🏴☠️
“On July 4, 1776, America was declared into existence with words.”
This is brilliant.
I’ve never thought about it exactly like that, but it’s absolutely true.
The Declaration of Independence is simply the most eloquent and transformational document written by man (besides the Bible). It’s vital that we realize the power of words well-written and well-timed, and the Declaration is one of the most poignant examples of this.
I love how you’ve framed this as a POV—perfect!!
A happy Independence Day to everyone! May God bless America, and may God bless us all.