This was a thoughtful, in depth, intelligent analysis. There are elements of the future discussed here that horrify me (I hate the idea of more car usage and an even more disconnected population. I hate the idea of AI being expected to create art and entertainment), but it's important to understand what these big players are doing so that we have a realistic view of the world as we push for the future we would rather have instead.
Appreciate it, Audrey. Some of these are extreme examples, but it's important to understand what's possible so we can create the future we want vs accepting whatever is handed to us.
Is AI taking over art and entertainment scary?
Absolutely, if we only see the negative side of it. But if we look ahead and imagine what we'd want it to look like (from a positive perspective) maybe we can help shape the technology in the direction. Curious to hear what you're most worried about and why.
I work in entertainment, specifically representing writers who work in film & TV. So the idea that AI can replace writers, directors, or any creative job at any point in the production process is either 1) false and not going to happen, 2) misguided and will suck the life out of what makes art worth watching, 3) something that will further democratize the creative process by making art more accessible to writers outside the industry, or 4) inevitable and result in massive job shortages as workers are replaced by studios who would rather not have to pay them and pay a much cheaper and more scalable software instead.
There are, from where I am sitting now, more potential negative outcomes than positive ones when I analyze the profit motives of the studios who pay writers in the industry right now.
But yeah, ignoring the problem and pretending that scenario 1 is the most likely will not allow us to take control of and shape the future we want to see for artists and those who consume art.
Our view is AI/tech will make great writers/artists even greater and weed out the writers/artists who are putting in the bare minimum and aren't willing to invest in their craft.
Pirate Eddie saw it in consulting, where amazingly enough there was a B.E. period (before excel) where analysis was done manually or with punch card mainframes (slightly before his time). Excel didn't disrupt consulting, but made it massively more productive and expanded consulting into a quarter trillion dollar industry that it is now.
We see leisure time expanding going forward, creating more opportunities and demand for art. This is where both embracing tech AND becoming great at Category Design is so critical.
When the market is crowded, you must invest more in being different!
I like this optimistic viewpoint. I do think that to a certain extent, the adoption of new technology is inevitable, so we want to think about *how* we're incorporating it, not *if*. And while that means being realistic about the dangers, it also means being open to the possibilities. And we can't forget about labor issues, but we can advocate for protecting people while exapanding efficiencies in the process to make everyone's job more creative.
This was a thoughtful, in depth, intelligent analysis. There are elements of the future discussed here that horrify me (I hate the idea of more car usage and an even more disconnected population. I hate the idea of AI being expected to create art and entertainment), but it's important to understand what these big players are doing so that we have a realistic view of the world as we push for the future we would rather have instead.
Appreciate it, Audrey. Some of these are extreme examples, but it's important to understand what's possible so we can create the future we want vs accepting whatever is handed to us.
Is AI taking over art and entertainment scary?
Absolutely, if we only see the negative side of it. But if we look ahead and imagine what we'd want it to look like (from a positive perspective) maybe we can help shape the technology in the direction. Curious to hear what you're most worried about and why.
I work in entertainment, specifically representing writers who work in film & TV. So the idea that AI can replace writers, directors, or any creative job at any point in the production process is either 1) false and not going to happen, 2) misguided and will suck the life out of what makes art worth watching, 3) something that will further democratize the creative process by making art more accessible to writers outside the industry, or 4) inevitable and result in massive job shortages as workers are replaced by studios who would rather not have to pay them and pay a much cheaper and more scalable software instead.
There are, from where I am sitting now, more potential negative outcomes than positive ones when I analyze the profit motives of the studios who pay writers in the industry right now.
But yeah, ignoring the problem and pretending that scenario 1 is the most likely will not allow us to take control of and shape the future we want to see for artists and those who consume art.
The fears of Scenario 1 and 4 are real for sure.
Our view is AI/tech will make great writers/artists even greater and weed out the writers/artists who are putting in the bare minimum and aren't willing to invest in their craft.
Pirate Eddie saw it in consulting, where amazingly enough there was a B.E. period (before excel) where analysis was done manually or with punch card mainframes (slightly before his time). Excel didn't disrupt consulting, but made it massively more productive and expanded consulting into a quarter trillion dollar industry that it is now.
We see leisure time expanding going forward, creating more opportunities and demand for art. This is where both embracing tech AND becoming great at Category Design is so critical.
When the market is crowded, you must invest more in being different!
I like this optimistic viewpoint. I do think that to a certain extent, the adoption of new technology is inevitable, so we want to think about *how* we're incorporating it, not *if*. And while that means being realistic about the dangers, it also means being open to the possibilities. And we can't forget about labor issues, but we can advocate for protecting people while exapanding efficiencies in the process to make everyone's job more creative.