Category Pirates

Category Pirates

Thinker's High: A Year Of Category Pirates Proverbs To Design The Future You Want

Our new book is officially available.

Category Pirates 🏴‍☠️'s avatar
Category Pirates 🏴‍☠️
Jan 12, 2026
∙ Paid

Dear Friend, Subscriber, and Category Pirate,

Most people are taught WHAT to think. Not HOW to think.

Thinker’s High is the natural dopamine hit that only happens when you truly think—when you shift from passively consuming ideas to actively generating them and turning them into value that changes lives.

We’ve become a society screaming for instant satisfaction of every need.

“Just tell me.”

“Give me the hack.”

“DoorDash the food.”

Thinking has become optional. And for many, uncomfortable.

But we can break the spell by asking, “Why do I think what I think?”

The moment you break that spell is the moment you realize you can take a raw idea in your head and build something that didn’t exist before.

That’s Thinker’s High.

And it’s the secret, unlimited, unstoppable form of energy, motivation, and grit you need to design the future you want.

If you want category design to be ingrained in your brain, this is the simplest and most direct way to get there.

This is our answer to the common question:

“How do I think about this all the time? How does this become my daily normal life?”

Thinker’s High is the easiest way for that to be true.

Which is why today, we’re doing something radically different.

Our newest book, Thinker’s High, is officially available—and for the first time ever, we’re NOT releasing it on Amazon.

Why?

Because we walked away from the comfort of Amazon to find a printer who could create a super ding-dong book that looks and feels the way legendary books should. It’s a $100 because the thinking and outcomes inside aren’t worth pennies—they’re worth millions when applied to your life, career, or company.

(For more, read The $100 Book and Transformational Books mini-books.)

This isn’t just another business book. It’s a coffee table masterpiece designed to be picked up, sat with, and returned to whenever you need a spark of clarity or courage. This is a book that rewards repetition, not speed-reading.

Read one quote a week and let your mind swizzle on it.

Jam with the AI prompts until clarity hits.

Return to it when you’re stuck, scared, or standing at a crossroads.

Inside, you’ll find 50+ legendary Category Pirates proverbs organized into 10 powerful chapters:

  • Chapter 1: Clarity – How To Think Like A Pirate

  • Chapter 2: Courage – Becoming A Pirate Of Character And Conviction

  • Chapter 3: Treasure – How Pirates Create Value And Wealth

  • Chapter 4: Creativity – Core Category Design Beliefs For Pirates To Ponder

  • Chapter 5: Marketing – How Pirates Pierce Through The Noise

  • Chapter 6: Relationships – How To Build A Personal, Powerful Pirate Crew

  • Chapter 7: AI – How Pirates Become AI-First

  • Chapter 8: Future – How Pirates See Past The Horizon

  • Chapter 9: Simplicity – How Pirates Convert Chaos Into Velocity

  • Chapter 10: Legendary – How Pirates Leave A Legacy That Lasts

Each quote includes:

  • WHAT: Understand the idea with crystal clarity

  • SO WHAT: Feel the economic, emotional, and cultural impact

  • NOW WHAT: Take immediate action on what you’ve learned

  • AI PROMPTS: Jam with AI to turn thinking into outcomes

Think of this as your coffee table dojo—a thinking tool and clarity machine you return to again and again.

Read once and shelve? That’s not what this book is for. This is built for repetition, reflection, and the kind of thinking that compounds over time.

👉 Get the complete bundle → Buy Thinker’s High for $100 here

(Founders get the ebook for free. Keep reading.) 🏴‍☠️

What you get:

  • The physical hardcover (worth holding, worth keeping, worth gifting)

  • The ebook (for when you’re on the go)

  • The audiobook (narrated with AI voices of Pirate Christopher and Pirate Eddie)

All three. One price. Read how you want.

Use this book when you need to:

  • Make a critical career or business decision

  • Find courage to take the leap you’ve been avoiding

  • Break through creative blocks and design new categories

  • Cut through complexity and gain radical clarity

  • Transform fear into fuel and obstacles into opportunities

Whether you’re feeling blocked in your thinking, need borrowed bravado to push through, or simply want to fall in love with language and ideas again—this book meets you where you are.

Leave it open on your center table to the quote you’re swizzling on this week.

Let it be the book that’s always there when clarity calls.

If you’re a Founding Subscriber of Category Pirates, you get the ebook FREE.

Keep scrolling, you can grab your link at the end of this post!

But here’s the thing: this book was designed to be physical.

It’s meant to be seen, touched, and returned to. To be opened when decisions matter most. To be gifted to a pirate who’s questioning everything, a friend facing a turning point, or a teammate who forgot how powerful they are.

The ebook is convenient. The audiobook is practical.

But the hardcover? That’s the treasure.

So if you love the ebook and want the kind of book that looks legendary on your shelf and feels legendary in your hands—grab the physical copy too.

Because this is the kind of book you want to see, touch, and return to when you need Thinker’s High on demand.


If you’re serious about category design, go all in: Become a Founding Member for $350/year and get the Thinker’s High ebook free, plus every book we’ve ever published (and will publish), unlimited access to the Pirate Eddie Bot (your AI co-founder for category design), and 200+ mini-books in our archive. [Become a Founding Member here] and get way more than your money's worth.


Think about the last time you spent $100.

Was it on a dinner you barely remember?

A subscription you forgot you had?

A course you never finished?

Or was it on something that fundamentally changed how you think, decide, and create?

This book isn’t an expense. It’s an investment in the most valuable asset you have: your ability to think clearly and act courageously.

Think of this as your Category Design 2026 manual—your think different companion for the entire year ahead.

52 weeks. 52 quotes. One transformational year.

By the end of 2026, you won’t just have read a book. You’ll have spent a year training your brain to think like a Category Designer. Every single week.

That’s not a book. That’s a year-long transformation system.

And it costs less than most people spend on coffee in a month.

Get Thinker’s High here.

Arrrrrrr,

Category Pirates 🏴‍☠️

Eddie Yoon

Christopher Lochhead

P.S. - Founding Subscribers, grab your ebook copy here:

This post is for subscribers in the Founding plan

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