The Category Vault: 115+ category design answers on pricing, POV, and positioning

Stop guessing. Start category designing.

Dear Friend, Subscriber, and Category Pirate,

You’re sitting on a treasure trove of expertise.

The problem?

Designing a new category means running into questions no one taught you how to answer, like:

• “How do I teach people to value this offer?”

• “Is my niche too narrow, or not narrow enough?”

• “How do I pitch without sounding like everyone else?”

If you’ve ever wondered about the intricacies of designing and dominating a category—without second-guessing everything—the Category Vault is for you.

The Category Vault is a categorized library of the 115+ most frequently asked questions about:

• Pricing and packaging your offers

• Navigating tricky client conversations

• Building a business around your Superpower

• Naming and framing your category Point of View

• How (and when) to write proposals and master the No-Sell Sell

• Knowing when to niche down—and how far to go before it’s too far

We’ve spent the last three years answering thousands of questions inside the Category Design Academy sessions, Strategy Therapy workshops, and private DMs.

Instead of sending the same reply 100 times, we’ve put all the answers in one place.

Here’s what you’ll get inside:

🏴‍☠️ Price your work based on value and outcomes, not hours

🏴‍☠️ Make sharp decisions about your niche, POV, and positioning

🏴‍☠️ Spend time on the right conversations, land Supers, and get testimonials

🏴‍☠️ Get instant clarity on how to approach and sell to executives and investors

🏴‍☠️ Learn the truth about proposals, pitch with confidence, and close loyal clients

Look at these questions and answers when you’re stuck. They’ll help you work through friction, indecision, and imposter syndrome. And best of all, they’ll speed up your ability to design your category.

It helps you skip the “I don’t know what to do” cycle and get moving again.

The Category Vault is organized into 9 core topics:

1. Category Creation

2. Niching Down

3. Languaging and POVs

4. Pricing

5. Proposals

6. Positioning and Marketing

7. Superconsumers and Client Acquisition

8. Scaling and Expansion

9. AI

No matter what category creation stage you’re in—or what decision you’re trying to make—you can scroll to the section that matters, and get the exact answer you need (or read all 115+ questions in one place).

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Unlock The Category Vault Today

The Category Vault is $149.

But if you’re a Founding Member, it’s yours for free. (Keep reading to get access.)

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Want the Vault for $0?

Founding Members get access to The Category Vault and the following:

• Our full content library: Access to 250+ category design mini-books, founder tips, podcast conversations, and audiobooks (valued at over $5,000)

• Access to the AI Pirate Eddie Bot—trained on everything we’ve ever written, helping you think fast, search smart, and execute like a Category Designer

• Free digital copies of our FOUR full-size books: Snow Leopard, The 22 Laws of Category Design, The Marketer’s Guide to Category Design, and The Category Design Toolkit

• Invites to exclusive, founder-only virtual workshops

• Every future mini-book, audiobook, founder tip, and podcast we publish

Already a Founding Member? The Category Vault is already yours.

Click the link below to get a 100% off coupon that will be automatically applied.

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