Stop using AI to "save time" and start using it to 10x your insight

See how Cedric turned his POV into a tool that teaches Superconsumers.

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Dear Friend, Subscriber, and Category Pirate,

Category Designers don’t get paid for how fast they work.

They get paid for their sharp thinking.

That’s what Category Design Academy pirate Cedric Atkinson is doing. He’s not using AI to crank out more posts or duct tape 14 automations together.

He’s using it to see his category POV more clearly—and make it transferable.

Let’s break it down:

Start with clear conviction, not more content.

Recently, Cedric shared with us how he’d been circling the same questions for months:

• What am I really saying?

• What’s the problem only I can name?

• Why does it matter right now?

He had over 10 drafts of his POV, but it still felt fuzzy.

So he jammed with the Pirate Eddie Bot—not to write for him, but to reflect his thinking back to him.

“I use the Pirate Bot mostly as a mirror, especially when I don’t know what I’m trying to say. It helps me spot patterns in how I’m talking about my work. Sometimes I’ll drop in a paragraph and just ask, ‘What do you see here?’ or ‘What problem am I actually solving?’ And it’s spooky how fast it helps me find clarity.”

That’s the real unlock.

Not “write my copy faster.”

But clarify what I know to be true, so the POV writes itself.

He turned his POV into a tool that teaches.

Cedric didn’t stop once things sounded sharp.

He kept going until the idea could travel on its own.

He took his POV—that most marketing teams are leaking revenue not because of bad tactics, but because of misaligned priorities—and turned it into a Marketing Efficiency Gap Calculator.

In two minutes, Cedric’s Superconsumers can see the gap for themselves.

That’s the magic of a Category tool. It doesn’t explain your POV—it proves it.

“Once I framed my POV into a scorecard, everything clicked. I wasn’t just making content anymore. I was multiplying conversations at scale.”

Cedric is using AI for Category Design 101:

• Frame a new problem

• Make it emotionally resonant

• Build a tool that turns your POV into a usable insight

When your category becomes their lens, you’ve won.

And here’s the kicker: The entire thing was built with AI.

Cedric didn’t spend weeks coding or designing. He used the Pirate Eddie Bot and other LLMs to structure the questions, test the logic, and package it all into a scorecard that scales his thinking without him.

That’s not automation for efficiency.

That’s AI as a wisdom multiplier.

Want to 10x your thinking like Cedric?

Here’s how to reverse-engineer it.