How to know if your category is gaining traction
“Is this even working?”
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Dear Friend, Subscriber, and Category Pirate,
You’re doing the hard work.
You’ve rejected the default. You’ve picked a different problem to solve. You’ve written the POV. Maybe you even launched a Lightning Strike.
But a few months in...
Your calendar is full, but your confidence is not.
You start asking yourself:
“How do I know if this is working?”
“Is this actually leading somewhere?”
“Or am I shouting into the void with a shiny new language no one understands?”
Welcome to the 18-month category battle.
This is the part where most entrepreneurs question everything. Because when you’re carving a new category, progress doesn’t look like progress—until it does.
So let’s make this practical.
Here are 5 signs your category design is working—even if it doesn’t feel like it yet.