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How to design your own personal category
Founder's Deck

How to design your own personal category

Some opportunities, you discover. Others, you create.

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Category Pirates 🏴‍☠️
Sep 21, 2022
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How to design your own personal category
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This is a 🏴‍☠️ Founding Members–Only 🏴‍☠️ post. Founding Members get access to our private AI Librarian, actionable insights, full audiobook library, access to 100+ mini-books, and more. See the Founders Deck here


Dear Friend, Subscriber, and Category Pirate,

Being a successful Category Designer requires some immeasurable combination of hard work, luck, and commitment to something bigger than yourself.

Fortunately, you can do this at any stage of life if you position yourself well and niche down. So this week, we’ve rounded up three mini-books specifically designed to help you chart the way.

To uncover more gems (our mini-books are pure gold!), hop aboard The Pirate Ship and subscribe below:

Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities

Some opportunities, you discover. Others, you create.

In Engineering Exponential Moments, we share how “happy accidents” are really serendipitous, exponential moments—and they are always happening. The question is, are you looking for them? Most people are surrounded by serendipitous moments with exponential potential but fail to recognize them.

To wake you up to these moments, ask yourself these questions:

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