Category Science Collection: 3 Audiobooks to Help You Spot the Future Before It Arrives

Become a future-creating, opportunity-spotting Category Scientist.

Dear Friend, Subscriber, and Category Pirate,

Every piece of data, every consumer behavior, and every market fluctuation is a clue to the next big opportunity.

But only a Category Scientist can spot those opportunities.

Category Science is the study and application of data to not only predict future market trends but actively create and dominate new business categories.

Category Science isn't just about crunching numbers. It’s about understanding the hidden forces that shape market dynamics and using that knowledge to carve out new spaces that redefine industries. It's about spotting and dominating the future before it arrives.

Here’s what you can do as a Category Scientist:

1. See Tomorrow, Today: Category Science lets you peek into the future market trends and grab the steering wheel. It’s about setting the pace, not keeping up.

2. Rule the Market: Why play the game when you can run the whole playground? This is your playbook for making a category your own kingdom, where you call the shots.

3. Make Smart Moves: Understand what works. This isn’t about throwing spaghetti at the wall to see what sticks. It’s about making decisions that hit the bullseye.

4. Become a Money Magnet: Show investors where the market's heading, and they'll follow you to the ends of the earth (or at least open their wallets).

5. Marketing that Doesn’t Suck: Discover who’s buying what, where, and why. Use those insights to do marketing that actually works—no more shots in the dark.

6. Dodge Disasters: Spot icebergs before they spot you. Category Science is like having a crystal ball that helps you avoid titanic mistakes.

7. Spend Smarter: Point your resources where they’ll make a real impact. It’s about being thrifty without being stingy.

Said differently: Category Science is your secret weapon to bend the market to your will.

Today, we’re releasing a series of 3 Category Science audiobooks designed to teach you how to use “weird” data to see and shape the future.

Category Science 101 Audiobook

Crossing The Chasm With Category Science Audiobook

Sizing The Category Prize Audiobook

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Free subscribers can preview the mini-books, and paid subscribers can access the full audiobooks. If you’re not a paid subscriber, consider hopping aboard!

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Here’s a quick breakdown of what you’ll learn in each audiobook.

1. Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities

Get a solid foundation in Category Science with this introductory guide. Perfect for anyone looking to get a grip on how data can be used creatively to forecast and influence market trends.

• Explore innovative, pirate-y ways to approach historical data that unveil opportunities hidden in plain sight.

• Identify the significance of anomalies and outliers in predicting the next big market shift.

• Develop the skill to turn peculiar data points into category-defining moves.

You'll learn to use data to script new realities and open uncharted markets. With tales of "stapler Superconsumers" and more, this isn't your usual data drone. It's an invitation to find the gold in the data dirt. Get ready to get weird with data.

2. Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

This is your guide to using category science principles to bridge the gap between niche success and mainstream dominance.

• Learn to spot the early signs of market potential that most overlook.

• Master anomalies (aka, weird data) and geographic insights to identify where the market is heading.

• Transform insights into actionable strategies that can lead your business to dominate new categories.

Forget the old-school approach of projecting past trends into the future. This teaches you to wield Category Science like a swashbuckling pirate, using a forward-looking lens to spot where the real treasures lie—in the anomalies and extremes of data.

3. Sizing The Category Prize: How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential

Discover how to assess the potential of new markets before you leap. This mini-book arms you with the analytical tools needed to measure and capitalize on market potential like a pirate.

• Understand how to conduct a detailed category Size of Prize analysis for any new or existing market.

• Gain the confidence of investors with data-driven proof of potential market success.

• Learn to make strategic decisions that are not just reactive but proactive.

You'll learn to forecast the future size of markets, identify opportunities for investment or innovation, and gain practical insights into making the right bets.

The goal of these audiobooks is progress, not perfection. 

We expect there to be quirks and oddities in the AI audiobooks. They can have Tourette’s Syndrome with random yips. Intonation and inflection appear to change randomly when you re-render the text. Volume can go up and down unexpectedly. 

🔊 (Please let us know if you hear anything horribly inaudible in a comment so we can re-render and fix it.)

You can see the full archive of AI audiobooks here.

But if you’d rather listen to a human narrator, check out our audiobooks on Amazon.

Arrrrrrr,

Category Pirates

Eddie Yoon

Christopher Lochhead

Katrina Kirsch

PS: Help like-minded pirates “think different.”

If reading this opened your mind to new and different thinking, share it with a friend or click the ❤️ button on this post so more people can learn about Category Pirates.