5 steps to sell without selling
The only way to develop “No-Sell” Sell swagger is to start doing it.
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Dear Friend, Subscriber, and Category Pirate,
Too many people approach selling like a teenager approaches their first crush.
They try too hard, say too much, look too desperate. (And fail to get a “yes.”)
Instead of chasing your customers, you want to make them come to you.
Prove your worth by showing people the value you create instead of telling them about it.
The strategy: You sell to people by not selling to them.
You do this by creating so much value for someone that they fight to work with you. They chase you — you don't chase them. Not only does this help position your company/offering as high-end and elite, but it also shows how you’re different from anyone else.
This is called the "No-Sell" Sell.
The "No-Sell" Sell is a tactic to generate demand, attract business instead of chasing it, and prove that you, your product, or your service is incomparable.
Public speaking is a great way to show versus tell.
Public speaking is an amazing way to attract clients and customers. Most assume this requires you to give a TEDx talk or keynote speech at some fancy ding-dong event. Those are great; we’ve done plenty of that. But there are so many more opportunities to do it in the digital age.
Podcasting
YouTube
Webinars and online workshops
Online conferences and summits
Online forums and Q&A sessions
Video livestreaming (LinkedIn, Facebook, TikTok, Instagram, etc.)
E-learning platforms (Udemy, Masterclass, Skillshare)
It can be nerve-wracking if you’re not used to putting yourself out there. (We Pirates have done countless speaking engagements, on-camera interviews, and podcasts — and we still get nervous sometimes.) Not many people share their thoughts publicly because of these voices in their heads:
What if I’m rejected?
I have nothing to say.
I don’t know where to start.
It sounds like too much work.
How will I know that I’ll get a return on my investment?
We want you to stand up, straighten your back, and change the conversation to the following.
I will be rejected, and it's okay.
The more I speak, the more I find my voice and what to say.
I can start with a problem that I’m in love with and want to market.
It's a lot of work, but I’d rather have too much work than too little work.
I don’t know what my ROI will be, but I know that not speaking is zero ROI.
Public speaking isn’t about giving a great speech — it’s about becoming a great speaker. Don’t worry about making mistakes. That’s how you build to legendary speaker status!
Here’s how to get ready for the stage: