3 ways to create a unique POV, and how spot people peddling a fake one
When you're designing a new category, it becomes part of your identity.
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Dear Friend, Subscriber, and Category Pirate,
We talk a lot about how a radically different POV = a radically different product and value proposition.
This helps products, services, and businesses catch fire because they have a category-first mindset. But how do you come up with a unique, new, and different POV?
How To Have A Radically Different Point Of View
As we shared in How To Write A Top 1% Business Newsletter, the single point of failure for every business, product, service, and newsletter is your Point Of View.
The hard part is coming up with a unique POV. But here are 3 ways to get started: