3 Steps to Find (and Communicate) Your Value

The more value you generate, the more invaluable you become.

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Dear Friend, Subscriber, and Category Pirate,

Outcomes are the currency of the business world.

They don’t just show what you’ve accomplished—they reflect your value, impact, and significance.

An outcome is something you have delivered, either personally or as a meaningful contributor, that generated significant value for others.

• If you’ve led a cost-saving initiative that improved profit margins for your organization or clients, that’s a financial outcome.

• If you’ve mentored a team member to achieve professional growth, that’s an emotional outcome.

• If you’ve designed a strategic roadmap that helped your company break into a new market, that’s an aspirational outcome.

• If you’ve designed a new process that cut down the time spent on internal administrative work by 15%, that’s an organizational outcome.

Chances are, you’ve already generated outcomes in your career. You just might not realize the magnitude of your impact. (Which means you might not know your Category Superpower!)

But your ticket to career success is your ability to create and deliver value, as measured by outcomes that matter to others.

3 Steps to Find the Outcomes You’re Known For

Here’s how to figure out the outcomes you’re known for achieving.

Step 1: Connect your outcomes to the three metrics that matter most.

There are only three kinds of outcomes really matter to a company: