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The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
Are you a Non-Obvious Pirate? Or an Obvious Non-Pirate?
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The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
Don't be too Obvious. And don't be too Non-Obvious.
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18
A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.
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Radical Resilience: How To Be Mission-Driven When The Odds Are Against You
You must develop a sense of radical resilience in order to bring about a different future.
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The “No-Sell” Sell: A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them
It's about conversations, not conversions.
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10
How To Reframe The Problem & Win: The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions
The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions
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4
The Value Of Your Value: How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth
When you charge for outcomes, people invest in your solutions and results—and these have nothing to do with how many "hours" you put in.
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5
Solving for Churn: How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price
Tackling churn in a Native Digital world requires new and different thinking, strategy, and tools.
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The Power of Outcomes: How to Generate High-Impact Outcomes That Create Enduring Value For Your Company And Yourself
As Category Designers, we get paid for outcomes—not for doing a “good job."
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2
[Part I] How To Become A Top 444 Author: How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The World’s First…
Why some ideas scale and others don't—and how to ascend up the 7 categories of best-selling books.
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Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories
Languaging is about creating distinctions between old and new, same and different.
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6
The Art Of Critical Reading: How To Transform From Reactive Reader To Reflective Thinker (Part I)
Critical reading isn’t about finding what’s “right."
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